Adobe Creative Cloud’s support for usdz will help speed up the development of new AR content with familiar content creator apps like Photoshop and Dimension CC.Ĭraig Federighi, senior vice president of Software Engineering at Apple projecting a Fender guitar on to the table using AR.ĪRKit 2 opens up a new world of AR possibilities with face tracking, 3D object detection, persistent experiences and even shared experiences where multiple users can play together.Ĭore to all of this is accurate measurement, and consumers will be able to use the new Measure app to determine the measurements of real-world objects. AR & Usdz Are Transforming TechnologyĪugmented reality (AR) continues to become more sophisticated and accessible to a broader range of partners, promising to bring new experiences to our everyday lives.Īpple has partnered with Pixar to create usdz (Universal Scene Description): a compact and open single file format optimized for sharing 3D graphics and animations across systems like Safari, Mail and iMessages - all while allowing digital objects to be placed into the real world.įor example, Craig Federighi, senior vice president of Software Engineering at Apple, used the usdz format on the Fender website to choose a guitar and place it on a physical table via AR to see what it looks like in the real world. Many iOS apps like Stocks, Apple News, Voice Memos and Home will make their way to the App Store for Mac, with Apple noting iOS developers can do the same (with minimal code changes required) in 2019 with UIKit. It’s clear apps play a huge role in consumers’ lives with the App Store seeing more than 500 million unique visitors every week.Īdditionally, the App Store for Mac is getting a fresh design with Mojave. With the App Store’s 10th anniversary next month, Cook shared that there are more than 20 million Apple developers around the world - spanning 77 countries - and that they will have collectively earned $100 billion from the App Store as of this week. Stick with us to the end and you’ll learn of something experienced by attendees but not discussed in the keynote - and it may unlock many new possibilities across a variety of industry verticals. In this blog post, we’ll recap some highlights as well as features we’re most excited to see and what they mean for digital marketers. Apple’s worldwide developer conference kicked off in sunny San Jose, CA yesterday with Tim Cook sharing a few highlights and developer love with 6,000 attendees before unveiling new software features and updates.Īugmented reality, features to monitor and improve user’s digital consumption habits and Siri Shortcuts were a few of the big takeaways of the day, but there were plenty of other great additions to Apple’s software suite.
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